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Locations
A growing population with a 17.6% increase in residents aged 65+, and a strong private-pay market with 60% of households not experiencing deprivation.
12% of households are single older adults
One of the most significantly ageing areas in the UK, with 31–32% of residents already aged over 65 and an 85+ population projected to grow by 79.5%.
64–66% of older people living alone are women
With 725,300 residents and 18% aged 65+, the wider county presents a strong market with both significant need and the financial capacity to access private services.
29–31% of people aged 65+ live alone
Our Values
Safeguarding underpins every visit, every record, and every relationship.
Clear structures ensure consistent, transparent and defensible practice.
Every client treated with dignity, respect, and equality.
We support independence — we never replace it.
SafeKeepers provides a preventative solution that supports independence
and reduces pressure on health and care services